http://ift.tt/2epMqGP
I'm thinking the target audience for this particular product is someone who likes to play games, and wants to try something new with a minimum of effort.
Maybe they have kids and need something simple. Or they just aren't interested in investing a lot of time learning yet another complicated RPG system.
But they do want something quick, easy, and fun.
Once they get a taste of FF, and realize how much they like it, they may go looking for more FF (or AFF!) branded content.
Voila, new Fighting Fantasy fans. (And customers!)
Please indulge me for a moment as my marketing brain runs wild here. If you have a series of small, self-contained products, it's easy to give one away as a sample to help push sales of the rest. For example:
- bundle one with other Arion game products as a promotion (buy these paper miniatures, and get a quick new FF adventure to go with them)
- bundle one with indie RPG products from other manufacturers
- give one away on Free RPG Day
- offer one free as an incentive to sign up for promotional emails
- send one out as a free sample to gaming bloggers
- offer one as free content for a popular gaming newsletter or website
I'm not advising giving them all away, obviously. But “first in a series free” is a tried and true sales technique. So it's a thought.
BTW, bottg, if you need someone to do the writing, just say the word!
Statistics: Posted by Laurence — Fri Oct 14, 2016 8:01 pm
Gamebook blogs
http://ift.tt/2epMqGP
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October 14, 2016 at 03:54PM
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